Full List of References

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  9. Godes, D., & Mayzlin, D. (2004). Firm-created word-of-mouth communication: A field-based quasi-experiment. Harvard Business School Working Paper.
  10. Henning-Thurau, T., & Walsh, G. (2004). Electronic word of mouth: Motives for and consequences of reading customer articulations on the internet. International Journal of Electronic Commerce, 8(2), 51-74.
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  13. Nielsen (2009, July 7). Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most. Nielsen Global Online Consumer Survey, from http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
  14. Taylor, J. (2003, June 2). Word of mouth is where it's at. Brandweek, 44, 26.
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